Amazon drops monthly fee to boost grocery delivery sales

update


New York (AP) — Amazon has a new plan to launch and start a grocery delivery business. Reduce the fee for prime members.

Online retailers said they will no longer charge $ 15 per month for Amazon Fresh, which delivers raw meat, vegetables and other food products to customers' doorsteps on Tuesday. However, this service is only available to prime membership subscribers and costs $ 119 per year. And you need to spend at least $ 35 to get free shipping in 2 hours. Amazon suggests a $ 5 tip to the shipping staff, but the tip is optional.

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Delivery is still a small part of the $ 74 billion grocery market because most people try to examine their eggs and squeeze avocados. However, Amazon.com Inc. believes that lowering the fee allows more people to use the service. Amazon said it only offers users who have already signed up for Fresh to handle user growth. Others need to visit the Amazon site to request an invitation.


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The Seattle company has been trying to get a bigger piece of the grocery market for years. I bought Whole Foods in 2017 and offered 500 grocery stores. But it still lags behind other markets, including Wal-Mart, the largest grocery store in the US, with 5,000 stores. Walmart has been successful with the service where customers can buy groceries online and pick them up at store parking.

Stephen Landland, vice president of grocery delivery at Amazon, said he plans to expand Amazon Fresh beyond the current 2,000 cities and cities in Amazon.

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