From February 6 to 22 this year, the whole world will be watching the Winter Olympics. But is it always limited to sports? An athlete’s public profile is very important. Through social media, athletes promote not only their discipline but also the values they uphold. For some fans, this visibility may be enough motivation to try winter sports for themselves.
Here are the 10 most popular athletes at the 2026 Winter Olympics.
Scotty James—Snowboarding (553K followers)
Scotty James is one of Australia’s most successful sports celebrities. He has already won an Olympic bronze and silver medal, and many are hoping for a gold medal this year. Known for his cool-headed attitude, Scotty loves sharing travel stories and competition highlights on social media, making him relatable and popular. He also runs clinics for children, encouraging them to believe in themselves and see setbacks as valuable lessons on their journey to success.