According to Bloomberg's report, the owner of the Tesla Model 3 is overwhelmingly composed of former BMW drivers. After three years of using Model 3, the survey examined where the new Tesla owners bought and how they feel about going back.
Tesla's mid-range electrical products are now the fourth car, and the third car currently in production was a big seller of the Silicon Valley car brand. Tesla Model 3 sales surpass competitors BMW 3 Series and Mercedes C-Class.
3 BMW Tesla hasn't looked back
The survey asked the owner what the previous car was, and whether he would like to go back.
Many of the cars that got an ax from the new Tesla owners were the economy cars of ordinary Japanese suspects, but the most conversions came from former BMW owners. Surveys show that BMW is five times more vulnerable than Mercedes.
2 Electrical performance
In Ultimate Driving Machine, some of those migrations may have fallen to the scoreboard. The motor trend chose Model 3 over the 3 series in performance tests, and the BBC's top gear bypassed Thunder Hill in northern California, two seconds faster on Tesla than the BMW M3.
One Promote early adopter sales
Sales of Model 3 are impressive, but come from one specific segment of the early adopters. The group of men better than the average income working in the technology sector has been the one who bought the car so far.
Nearly all respondents (99{7be40b84a6a43fc4fae13304fce9a2695859798abfc41afd127b9f8b21c5f9c5}) recommend cars to their friends and most say they already have them. Word of mouth has also had a big impact on sales. It remains to be seen whether Tesla can convert early adopters into regular car buyers.