Burger King milkshake tweet ‘encouraged’ anti-social conduct

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Getty images

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Nigel Farage was hit by a milkshake during a campaign at Newcastle.

Burger King banned the act of forgiving and encouraging antisocial behavior, warning customers that "we're selling milkshakes all weekend."

A post from a fast food company came after a number of European election candidates threw milkshakes.

And McDonald's in Edinburgh stopped selling drinks before Nigel Parrage had a rally in the city.

Burger King defended the tweet, calling it "the tongue's response to recent events."

  • Ice cream ban near Farage campaign rally
  • Milkshakes at Nigel Farage

"Scotsmen. We sell milkshakes all weekend. Have fun. Love BK. #Justsaying".

The Advertising Standards Organization (ASA) considered this tweet "irresponsible".

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Advertising standards organization

Burger King's official Twitter account post tracked several dairy-related incidents involving activists on the European election trail.

Stephen Yaxley-Lennon, known as Tommy Robinson, and UKIP candidate Carl Benjamin, got food and drink in a poll.

  • UKIP candidate in milkshake close-up
  • Tommy Robinson Milkshake

Former British Defense League leader Yaxley-Lennon was soaked in a milkshake in two days during a campaign in the northwest of England.

A few days after appearing at the Brexit Party rally in Edinburgh, Farage fell in love with a milkshake during a campaign in Newcastle.

& # 39; cheek to cheek & # 39;

The ASA was critical of Burger King's tweet to forgive and encourage anti-social behavior.

Twenty-four complained that they were irresponsible and aggressive because they believed in promoting violence and anti-social behavior.

The tweet was posted the day after McDonald's outlet in Edinburgh signaled that he would not sell milkshakes or ice cream with a "police request".

Burger King said he did not support violence, and the results were clearly revealed by the following:

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Dad

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While Nigel Farage visited the area, dairy sales were temporarily suspended at Edinburgh McDonald & # 39; s.

The ASA said, “We may have been intended to tweet as a humorous response to the discontinuation of milkshakes by advertiser competitors, but Burger King Milkshakes have Nigel Farage & Burger King Milkshakes instead of people. Use it to milkshake.

"So we thought that this ad tolerated previous antisocial behavior and encouraged additional cases. So we concluded that the ad was irresponsible."

The ASA added: "We assured Burger King that future marketing communications would not tolerate or encourage antisocial behavior," he added.

Spokesman Burger King said, "Our tweets on Edinburgh's situation were intended to be cheek response to the situation. Some people seem to misinterpret this as an acknowledgment of violence, and we absolutely reject it.

"In Burger King, we fully believe in the right to individual freedom of expression and will not act in conflict with this. We will not guarantee violence or waste delicious milkshakes."

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