YouTube has overtaken Hollywood studios but still displays unskippable 30-second TV commercials.
The addition of unskippable ads for 30 seconds before videos from your favorite creators is incredibly effective. YouTube generated $40.4 billion in advertising revenue last year, according to new estimates from media research firm MoffettNathanson, a figure that surpasses that of Hollywood’s largest companies: Disney, NBCUniversal, Paramount Skydance and Warner Bros. That surpasses the $37.8 […]