The number of music, theater, and sports fans using the Viagogo ticket website plummeted after ads were banned on Google.
We accused the company of violating our advertising rules by removing Viagogo from our paid search results in July.
The decision was flooded with legal and regulatory issues around the world, including a lawsuit against the court's contempt by the British Competition and Market Authority (CMA).
Web traffic statistics show that website visits have surged due to disappearances in Viagogo's Google ad list, which has been criticized for exploiting the alliance with strong ticket propaganda and accused of violating fan shelters and consumer laws.
According to the analytics service SimilarWeb, before Google imposed a ban, Viagogo's UK website attracted 4.5 million visitors in June. In July, the number of visits fell to 2.5 million, and that month dropped sharply back to 820,000 in August, the month of the ban. In the same period, Viagogo.com, the company's global website, also dropped sharply to 4.5m from its 15.3m visit.
In a statement, Viagogo said he was talking to Google to enable AdWords, a product that allows web users to pay higher than organically generated results when searching for something.
“Google is a key part of every company's ad mix and the disruption has reduced traffic from this source. But as a global business, we have used a variety of marketing methods to effectively reach the widest range of global customers. ”
"This allowed us to manage the impact of disruptions to our entire business and worked with Google to resolve and restore issues. Viagogo has been working closely with Google for a long time and is currently discussing to resolve the suspension. "
Google said that appeals for ad breaks have been prolonged and have been made through online forms rather than company-to-company conversations.
“All advertisers can appeal [against] We will review our policies due to the suspension of your account through our online form, ”the spokesman said.
In January, Viagogo released details about the most sellers, and fans paid the possibility of seeing a variety of artists at Ariana Grande, which sells tickets for one show to Foldtwood Mac for an average £ 444. The average resale cost of a Wembley Stadium show is £ 635. One ticket to see Michelle Obama at 02 o'clock in London is over £ 2,600.
Viagogo enjoyed a boost earlier this year when he did not take legal action because he failed to comply with a court order requiring CMA to comply with consumer law. Along with the actions of courts and enforcement agencies around the world, CMA's concerns are one of the reasons Google took action.
However, while the CMA legally pursued the company, it said that Viagogo had made enough changes to protect its website, but according to data obtained by Guardian, it is still a concern among consumers. According to the figures obtained by the guardian under the Freedom of Information Act, the Civil Counseling Bureau has requested 3,280 cases of remarks related to remarks since early 2016.
StubHub ranked second in 82 support calls, about 40 times less than the company's competitors, Viagogo.
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Viagogo said, "It is difficult to provide an answer unless you know the exact details of the request received by the Citizens Advice Bureau."
The company said it is "well-equipped and has good customer service capabilities."
In addition, this website has a very broad customer base with varying experience in using the site.
“There will be customers who need additional support, so always contact our customer service team and urge them to be the first option so we can support all your needs.
"We also want to work more closely with the Citizens Advice Bureau to address all confusion areas."
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