NEW DELHI: Facebook has launched its Discover Groups feature for users in India. The feature allows users to browse through groups divided into 25 categories, such as parenting, sports, food, buying and selling, and more. Each topic page highlights the most suggested groups, based on popularity and group members users may already know.
Groups are recommended to users based on their location, interests, or whether their Facebook friends are already members.
Facebook’s Discover Groups tool will be rolled out to users as an update to the social network’s apps for iOS and Android, and is now available on the website. After the US and the UK, India is the third country where Facebook has rolled out this feature. Interestingly, the feature is not yet available on the Facebook groups application. Facebook has also added some other features to its Groups. Now allows users to reply directly to specific comments. They can also drag and drop files to easily attach them.
The company revealed that more than one billion people use Facebook groups each month. In India, more than 80 million people use Groups every month.
Global Product Manager for Facebook Groups, Adit Vaidya He said Facebook Groups is an ad-free feature and the company has no intention of monetizing it for now.
Facebook held a press conference in New Delhi and emphasized how this feature is helping various groups of women across the country get in touch. Facebook also shared two very interesting stories from women’s groups, including a group of women who came together to knit the world’s largest blanket.
Recently, reports suggested that only 24% of Facebook users in India are women. Last year, the social network’s user base in India reached 125 million, making the country its second-largest market globally.