A Shift From Smartphones to Al-Powered Devices

Samsung Pakistan hosted an exclusive Galaxy Unpacked 2026 event that brought together celebrities, tech creators, business partners and media to witness the global unveiling of the all-new Galaxy S26 series and the next evolution in mobile innovation.

The evening saw notable attendance with celebrities including Kubra Khan, Aena Khan, Irfan Junejo and other top industry stakeholders and content creators. The atmosphere was filled with anticipation as guests gathered to witness Pakistan’s first ever Galaxy Unpacked live streaming from around the world in a cinematic style showcase.

After the unveiling, attendees were invited to an immersive experience zone where they could try out the new device first-hand. Attendees got an up-close look at the Galaxy S26 series, tested its groundbreaking features, and experienced how AI is now deeply integrated into everyday use. From enhanced privacy to advanced creativity tools and performance upgrades, hands-on sessions allowed guests to truly understand the transition from traditional smartphones to AI-powered companions.

At the core of the launch was a clear and confident message that the smartphone era is evolving into the AI ​​phone era.

The Galaxy S26 series introduces the world’s first privacy display in a smartphone, setting a new standard for seamless on-device protection. Photo Assist redefines creativity by enabling studio-quality editing with simple prompts and turning imagination into reality in seconds. Nightography continues to push camera innovation with brighter, clearer video even in low light, while the largest vapor chamber in a Galaxy device ensures consistent peak performance for gamers and power users alike.

With this launch, Samsung has once again strengthened its position as a global technology leader and industry trendsetter. Galaxy Unpacked 2026 was more than just a product reveal, it was a bold statement about the future of mobile intelligence.

The era of AI phones has officially begun in Pakistan.