Apple CEO Tim Cook on India, Steve Jobs, missteps and more

TOI Tech The |
September 14, 2016 05:07 PM IST

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Apple CEO Tim Cook on India, Steve Jobs, missteps and more

Tim Cook completed 5 years as Apple CEO at the end of last month. A man of few words, in a recent interview with the Washington Post, the generally reluctant CEO of one of the world's most valuable companies spoke about a number of things, including the & # 39; huge opportunity of India & # 39 ;, Steve Jobs , mistakes made during his term so far and more …

Here are the key points from the candid interview.

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Lonely work

Being the CEO of Apple may be the most wanted job, but it's also "lonely." As Tim Cook puts it, "It's kind of a lonely job. The adage that it's lonely, the CEO's job is lonely, it's accurate in many ways." But "I'm not looking for any sympathy," Cook insists.

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Steve Jobs is not replaceable

Speaking about Apple co-founder Steve Jobs, Cook said, "For me, Steve is not replaceable." Recruited by Steve Jobs himself, Cook is believed to have offered a portion of his liver to the dying Apple CEO.

For his part, Jobs is said to have angrily rejected Cook's offer. In 2004, Jobs announced that he suffered from pancreatic cancer.

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The worst day

Speaking of the death of Steve Jobs, he said that "[The day he died] It was the worst day of all. "He said that when he took over as CEO, he believed Jobs would recover soon.

"When I took the job as CEO, I thought Steve would be here for a long time. Since he was going to be president, he would work a little less after the health curve went up again. So I came in with a thought and then weeks later, six weeks later, whatever … "he said.

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On whom to ask for advice

When asked who he turned to for advice, he said it depends on the topic. Cook said that during the 2013 investigation into Apple's practices, he turned to former President Bill Clinton and Goldman Sachs CEO Lloyd Blankfein for help on how to confront the United States Congress.

On issues related to cash back from shareholders, he said: "I called Warren Buffett. I thought he was the natural person, so I try to go through that process with everyone."

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Mistakes

When asked about the errors, he sincerely admits that Apple Maps was a mistake. The other mistake was hiring the wrong person to run the company's retail division. "I hired the wrong person for retail [former Dixons CEO John Browett] initially. That was clearly a mistake, "Cook said.

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India offers huge opportunities

India also finds a mention in Tim Cook's interview. Speaking about the growing market, he told the Washington Post that he sees a tremendous opportunity in India. It names India among the fastest growing geographies worldwide.

Regarding the obstacle, he said: "One of the great things that has slowed India down is cellular infrastructure. They have two big operators that invest a lot to bring 4G. You can imagine if you didn't have 4G today. You can't enjoy the video on a 3G. Periodically you can, but not consistently. This changes the rules of the game. "

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Apple is in no mood to share what it is working on

Apple under Tim Cook is said to be "more systematic, more transparent, more team-oriented, more humble." But if you think, does it also make the company more open about the products it's working on? You got it wrong.

Emphasizing that there are no plans for the company to change its stance on "product secrecy," Cook told the Washington Post: "We try to be as secretive as we have always been in products, although it is becoming increasingly difficult to do so." .

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See the future in artificial intelligence

The Apple CEO sees a great opportunity in artificial intelligence. "Look at the core technologies that make up the smartphone today and look at those that will be dominant in the smartphones of the future, such as artificial intelligence," Cook told the Washington Post.

He further stated, "AI will make this product even more essential to you." He also added that the company is doing a lot of things around artificial intelligence.

Apple CEO Tim Cook on India, Steve Jobs, missteps and more

Lonely work

Steve Jobs is not replaceable

The worst day

On whom to ask for advice

Mistakes

India offers huge opportunities

Apple is in no mood to share what it is working on

See the future in artificial intelligence

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