Twitter said it plans to launch political advertising worldwide on its platform from November 22, and criticism is growing about politicians' misinformation about social media.
Created on January 26, 2016 in Zenica, Bosnia and Herzegovina, this picture painting has a 3D print logo for Twitter.
(Reuters Archive)
Twitter forbids any political advertising in the service, saying that social media companies offer advertisers an unfair advantage in spreading targeted and misleading messages.
"Internet advertising is very powerful and very effective for commercial advertisers, but its power poses a serious danger to politics, and voting can affect voting, affecting millions of lives," Twitter CEO Jack Dorsey tweeted Wednesday. Tweet on Twitter. New policy.
While Internet advertising is extremely powerful and very effective for commercial advertisers, its power can pose a serious danger to politics, affecting voting and affecting millions of lives.
— Jack 🌍🌏🌎 (@jack) 30 October 2019
Facebook has revealed that since its release in early October, it's possible to lie freely without actually checking for advertising by politicians or campaigns.
CEO Mark Zuckerberg told Congress last week that politicians have the right to freedom of speech on Facebook.
Twitter, along with Facebook and Google, removed misleading video ads from campaigns targeting former Democratic Party's former vice president Joe Biden, Democratic Party's presidential campaign in Donald Trump's campaign If not, this problem suddenly happened in September.
Accordingly, another presidential hope, Democrat Senator Elizabeth Warren, posted his ad on Facebook, targeting Zuckerberg.
The ad made a false claim that Zuckerberg supported President Donald Trump's reelection and admitted to deliberate false facts as needed to make the claim.
Critics have urged Facebook to ban all political advertising. This recently included CNN's Jeff Zucker. He recently called the policy of allowing a lie "absolutely barbaric" and advised him to participate in elections until the 2020 election can figure out a better one.
Google and Facebook did not immediately comment on Twitter's policy change.
Dorsey said he recognizes that social media advertising provides an unfair level of targeting compared to other media.
He argued that it was not about free expression.
"This is about paying for reach. And paying to increase the scope of political speech has had significant consequences that today's democratic infrastructure may not be ready to handle." "It's worth stepping back to fix the problem."
Twitter currently only allows certified campaigns and organizations to run political ads on candidates and issues. We prohibit both types of political advertising.
The company said there would be some exceptions, including advertisements that increase voter turnout.
Describe the content of the detailed policy to be released on November 15.
Most of the money spent on political advertising in the United States goes to television advertising.
Twitter policy will begin on November 22.
Source: AP
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