Google is expanding its privacy features (previously only available to paying users) to all users in the United States through its AI-powered search experience. This feature changes how we search, using your own data to provide you with more relevant answers.
Instead of giving you generic results, Google can now tailor its response to your personal situation, making searches feel like a conversation that understands you.
At the heart of this update is AI Mode, Google’s conversational search tool for complex queries. Enabling privacy allows you to mix public information with private context from services like Gmail and Google Photos.
What can personal information do for you?
This feature connects Google apps to Search, allowing them to understand your plans, habits, and preferences. You don’t need to repeat the details in every query. The system already has that context.
For example, if you’re planning a trip, AI can review your past hotel reservations and travel photos from Gmail to suggest activities that fit your style.
It can also recommend products based on your past purchases, suggest places that match your interests, and even let you select patterns from photos.
Personal Intelligence reduces the effort required to search and combine information. Our Services allow us to respond more quickly and accurately by leveraging what we already know about you.
What about privacy and control?
Google is positioning this as a completely optional feature. You can choose to connect Gmail or Photos and disconnect at any time. The company also says it doesn’t train its AI models directly from your email or photo libraries. Instead, it uses limited interaction data such as prompts and responses.
The current rollout applies to personal Google accounts in the United States, not business or education users. Free tier users can try Personal Intelligence in the Gemini app and in Gemini on Chrome.