Peacock is adding a variety of AI-powered features to its mobile app, including vertical NBA broadcasts, a personalized Bravo video hub, and an in-app Jeopardy trivia game designed to keep viewers engaged beyond traditional streaming.
The new AI features are designed to make the app more interactive and transform the Peacock app into a mobile entertainment hub for fans. Instead of scrolling through titles, you’ll soon be able to watch sports highlights, browse personalized video feeds, and even play games related to popular NBCUniversal franchises.
Vertical NBA Video Comes to Peacock
Peacock presents live NBA coverage in a vertical format for mobile viewing. This feature uses AI-powered cropping technology to track motion and adjust frames, so you can comfortably watch the game without having to turn your phone sideways.
These vertical streams will be available in beta during NBA games this spring. This is already visible within Peacock’s Courtside Live feature, which allows you to switch between different camera angles while watching the game.
Peacock is also expanding short-form video across its apps. One of the newest experiences is Your Bravoverse, an AI-powered vertical feed guided by the digital avatar of Bravo host Andy Cohen.
This feature pulls clips from over 5,000 hours of Bravo programming and links them to personalized playlists. Cohen’s AI avatar introduces scenes, connects storylines and helps viewers discover new shows in the Bravo catalog.
The Jeopardy game has also joined the Peacock app.
Peacock is also expanding into mobile games. One of the most notable additions is the Jeopardy minigame coming this spring.
The game includes daily quiz rounds written by the Jeopardy team. Within the Peacock mobile app, you can answer questions, track your streak, and share your results with friends.
Peacock hopes to use a mix of vertical video, AI recommendations, and games to keep viewers interacting with the app long after the credits roll.
Streaming platforms are increasingly turning to vertical video feeds and AI-based recommendations to keep users engaged on mobile. Disney recently introduced a short video format called Verts, and Netflix already offers a TikTok-style discovery feed.
YouTube’s dominance shows why this strategy is important. The video platform generated $40.4 billion in advertising revenue last year, surpassing the combined $37.8 billion in advertising revenue of major Hollywood studios, including NBCUniversal.