True Religion is welcoming spring 2026 with something loud, confident and flying high. The iconic denim brand just unveiled its new campaign, “MAKE IT TRUE,” and with it, it’s set to showcase some serious star power.
Houston’s three-time Grammy winner Megan Thee Stallion and Memphis rap heavyweight Key Glock are leading the way! We work with artists who know how to create an atmosphere of culture and style.
Now, if you’ve been paying attention, you know that Megan and True Religion have a history. This spring, she returns as the face of the women’s collection, bringing the signature confidence her fans love. Think bold animal prints, form-fitting silhouettes, and coordinating sets designed to turn heads whether you’re at a daytime festival or a glamorous night out.
Megan herself is clearly feeling the vibe.
“I’ve always admired the way the brand embodies boldness and self-expression through style, so I’m really proud to introduce the new collection and help bring that energy into the spring season.”
Her influence is evident in everything from high-cut shorts and curve-flattering crop tops to layered denim fits that exude effortless confidence.
Memphis Style joins the chat.
Meanwhile, Key Glock brings a different flavor to the campaign. His aesthetic leans toward modern streetwear with a sophisticated edge. Men’s looks feature distressed denim, luxe active sets and bold graphics blending comfort and eye-catching style.
True religion says now is now
For authentic religious leadership, partnerships feel natural. The brand has always been at the intersection of music and fashion, and this campaign doubles down on that DNA.
“We are thrilled to partner with Megan again as a true fan of the brand, who embodies this collection perfectly,” said Michael Buckley, CEO of True Religion.
Chief Marketing Officer (CMO) Kristen D’Arcy added:
“‘MAKE IT TRUE’ reflects where True Religion is today: advancing our legacy for a new generation so they can have the confidence to pursue the life they want to live. Megan and Glock both embody a confident, individual approach to style. They represent a natural connection between music, culture and the DNA of our brand.”
The Spring 2026 release comes in three different drops, each telling a larger style story.
Volume 1: TRUE SELF begins with artistic portrait prints, rhinestone details, luxurious textures, and ultra-feminine pieces. The “J’adore That Girl” concept baby t-shirt and matching set offers a playful and confident vibe that feels like a love letter to personal style.
Volume 2: TRUE PURPOSE is heating up the festive season. Leopard and snake prints, sunset tones, lace panels, corset details and distressed hems all create a dramatic look. Sharp, slightly rough, and made for moments captured on camera.
Volume 3: TRUE LEGACY is where Megan and Key Glock take the full spotlight. Inspired by the Miami energy of the early 2000s. Think beach days, neon nights, and Y2K nostalgia with a modern twist. This drop brings back True Religion’s signature red stitched denim, including standouts like the “Spicy Shorts” made for Megan’s Hotties. According to a press release, soft pinks clash with electric neon hues to create the most intense expression of the summer aesthetic.
bigger years ahead
The “MAKE IT TRUE” campaign is just the beginning of a busy year for True Religion. The brand plans to maintain momentum with more collaborations, creative partnerships, and culture-focused moments across music, fashion, and art. And with Megan Thee Stallion and Key Glock setting the tone, it’s safe to say the vibe is already set.