On February 27th, True Religion hosted an intimate, invitation-only dinner celebrating the release of Chase B and his album. be very afraid Mixtape.
This special evening brought together cultural tastemakers and collaborators, including London on da Track, Dreezy, Lady London and Ro James, along with True Religion’s creative partners. The dinner was held at MainRó in Hollywood and set the tone for what the brand describes as the launch of its Spring 2026 campaign.
LOS ANGELES, CA – FEBRUARY 27: Silver Air Private Jets, True Religion and Lamborghini at Flight Club celebrate Chase B.’s mixtape Be Very Afraid at the MainRo in Los Angeles, CA on February 27, 2026. (Photo Credit: Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
Provided by Luxury Powerhouse
The evening was presented by True Religion in collaboration with Silver Air and Lamborghini’s Flight Club.
LOS ANGELES, CA – FEBRUARY 27: Guests wear Truel Religion at Silver Air Private Jets’ Flight Club as True Religion and Lamborghini celebrate Chase B.’s mixtape Be Very Afraid at MainRo in Los Angeles, CA on February 27, 2026. (Photo Credit: Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
The dinner marked an early cultural moment associated with the launch of True Religion’s upcoming Spring 2026 campaign. Rather than simply presenting a collection, we are creating an atmosphere centered around the brand.
LOS ANGELES, CA – FEBRUARY 27: Silver Air Private Jets, True Religion and True Religion gift bags from Lamborghini’s Flight Club celebrate Chase B.’s mixtape Be Very Afraid at the MainRo in Los Angeles, CA on February 27, 2026. (Photo Credit: Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
Strategic Culture Launch
LOS ANGELES, CA – FEBRUARY 27: Silver Air Private Jets, True Religion and Lamborghinis outside Lamborghini’s Flight Club celebrate Chase B.’s mixtape Be Very Afraid at MainRo in Los Angeles, CA on February 27, 2026. (Photo Credit: Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
True Religion appears to be leaning more deeply into music, nightlife, and creative communities as it changes location for spring 2026.
By teaming up with Chase B., a DJ and producer known for shaping the modern hip-hop soundscape, the brand signals that its next chapter will be rooted in culture rather than just clothing. The guest list reinforced that message.
LOS ANGELES, CA – FEBRUARY 27: NikkiMarz, founder of The Concrete Group, Chase B. and Leslie Smith, Marketing Director at True Religion attend Silver Air Private Jets’ Flight Club, True Religion and Lamborghini’s celebration of Chase B.’s mixtape Be Very Afraid at MainRo on February 27, 2026 in Los Angeles, California. (Photo Credit: Jerritt Clark/Getty Images for Silver Air Private Jets and True Religion)
Hosting the event at MainRó in Hollywood took the aesthetic even further. The venue is known for its luxurious and intimate atmosphere, making it the ideal backdrop for campaign moments that blend luxury and cultural authenticity.
