New York: Apple unveiled the iPhone 11 model with price cuts for its most basic model, and also announced plans for streaming and gaming services to overcome the global smartphone market downturn.
See more: All the details you want to know about the new iPhone 11
Pricing seemed a key consideration as tech giants lowered the entry-level price of the iPhone 11 to $ 699 and weakened competitors for gaming and streaming TV subscriptions.
Apple advertised upgraded features, including ultra wide-angle camera lenses, including three versions of the iPhone 11, including the "Pro" model, including a triple camera, and other advanced features starting at $ 999 and $ 1,099, the same as last year's price.
Apple's surprise was that even premium devices with an initial premium price of around $ 1,000 were $ 699, down from $ 749 on the iPhone XR a year ago to $ 699.
As Apple's chief executive Tim Cook plans to sell a new handset on September 20, the new iPhone is "filled with new features and incredible new designs," launching in Cupertino, California. Announced the event.
-Content as & # 39; sweetener & # 39;
Apple's announcement appears to highlight value as it seeks to shift its business model to reduce its dependence on smartphones and connect to digital content and other services and devices.
Avis Greengart, an analyst and consultant with Techsponential, said, “We have a nonstop product launch that uses content as a sweetener.
"I think the iPhone 11 is fascinating and can convince people to upgrade faster than it can be cheaper and have longer battery life as well as improved camera performance."
Patrick Moorhead, an analyst at Moor Insights & Strategy, believes that with new devices and services, there are more reasons to stay with Apple than Apple's flaws.
Streaming and Games
The Apple TV + service will be available for $ 4.99 per month in more than 100 countries on November 1, and will include "a powerful and inspiring original show, film and documentary lineup."
Apple's streaming service offers limited content at first, but the price is lower than $ 6.99 for the upcoming Disney + service and more expensive rates for Netflix.
Daniel Ives of Wedbush Securities said, “Clearly Cupertino is looking for market share at an incredible price as we applaud it.
Apple offers children's programs as well as scripted dramas, comedies and movies, and will compete with streaming giants such as Netflix and Amazon.
Zack Van Amburg, Apple's video director, said, “With Apple TV + we're presenting all the original stories through the best, brightest and most creative thinking, and our viewers are seeing their favorite new in our service. I know I can find shows or movies. .
Apple said that customers who bought an iPhone, iPad, Apple TV, iPod Touch or Mac will get a free first year of service.
Apple Arcade, the company's online game subscription service, will be released next week to offer exclusive titles for mobile and desktop users.
Costing $ 4.99 per month, this new service includes over 100 game titles made for Apple devices and will be available in about 150 countries.
"This game can't be found on other mobile platforms or subscription services," said Product Manager Ann Thai. "We can't wait for all the games because the game service has never started many games." .
Apple also announced updates to the iPad tablet and Apple Watch smartwatch, highlighting stable and low prices while lowering prices to previous versions.
Angelo Zino, a CFRA research analyst, said in a note on Apple that the “iPhone 11 price range and trade-in program will help drive upgrades, especially in China, and Apple arcade and TV + services will help accelerate service growth. ”He said.
Apple's share price rose slightly to $ 216.70 on its official trading day, while Netflix and Disney's TV competitors fell about 2%.
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