Space jam a new legacy review roundup a tired exercise in IP-driven branding. The first reviews for Space Jam: A New Legacy are starting to flow. Directed by Malcolm D. Lee, it is a standalone sequel to the 1996 film Space Jam.
The film follows NBA star, LeBron James, as he discovers himself in the realm of digital space called the Suberverse. His son is kidnapped by an algorithm. He teams up with the Looney Tunes character to defeat the algorithmic digital basketball player.
One of the creators of Ryan Coogler, Space Jam: A New Legacy features many popular characters from Warner Bros-owned IPs.
The film did not please critics who dismissed it as a large studio showing off the characters it owned. It has a rating of 31% on Rotten Tomatoes. The critical consensus is: “Despite LeBron James’ best efforts to build a winning team in Tune Squad, Space Jam: A New Legacy, it turns its predecessor’s wacky and meta-humor into the brazen, tiring exercise of IP-based branding. “
As Slate’s Sam Adams said in his review, “Companies handing out bags of irrelevant IPs and ordering screenwriters to write stories about them are templates for most, if not all, studio filmmaking that exist today. .” he wrote.
ABC News’ Peter Travers said, “Critics will pick up this sequel.
That’s what we do when the claimed creative enterprise turns into a corporate advertising campaign. The under-13 audience will see LeBron James interfering in cyberspace with comic book royalty,” said ABC News’ Peter Travers. Don’t expect grumbling to want to see you.” CNN’s Brian Lowry said the first movie wasn’t anything special, but “by that standards, this marketing-focused movement is too often played like an Acme version.”
New York Post’s Johnny Oleksinski said, “In the pantheon of a misguided sequel and reboot, “A New Legacy” is right there with “Paul Blart: Mall Cop 2” and “Little Fockers.” Space Jam A New Legacy was released in the United States on July 16th. There is no information about the Indian release yet.