Who gets the most out of gamification in training?
Companies that apply gamification in job training are witnessing an increase in commitment and motivation. Levels, badges, leaderboards, and other incentives work well with most themes and all kinds of training content. Consider them the salt and pepper of employee education, if you like.
Therefore, we can all agree that gamification is effective training for employees to respond positively. But are the benefits of gamification valuable to some employees more than others? In short, yes. For more information, read on. Below are the 6 teams that reap the most from gamification in training.
1. Sales teams
It is not a prejudice, it is a fact: sales employees are competitive. Competition is an integral feature of the market economy. Therefore, vendors would not be able to stand out, deliver results, or even survive if it were not for their competitive nature.
Competitiveness is a driving force behind performance, and a personality trait without which they could not bear the stress of work. In the context of gamified training, this trait works to your advantage. Competing against themselves or other branches is not only familiar, but it is also a great motivation for your sales force.
Another way gamification for sales team training can help is by tapping into emotions. Suppose you have designed a branching scenario in your LMS to test product knowledge or negotiation skills. If the employee responses do not meet your criteria, the system automatically deducts the points. Naturally, they are disappointed to lose some of the progress they have made. But this means that they have learned a lot that they have left. Because they know that in real life, mistakes are the same as frustrating or losing a customer.
2. Manufacturing Employees
Compliance training is a process that most employees must endure once or twice during their employment with a company. For manufacturing workers, it is almost routine.
Gamification can generate motivation for repetitive or difficult training topics, such as compliance. His primary goal remains to create engaging and easy-to-understand content. However, gamification elements that reward participation in addition to progress can increase engagement with the course as a whole.
The frequency of compliance training makes manufacturing employees susceptible to cognitive overload. Here, too, gamification can help. You can lock each level so that employees have to successfully complete an assessment before starting their next lesson. This minimizes the chance that they will move too quickly or without understanding what they have learned so far.
Additionally, the rewards system helps them internalize procedures and adopt new behaviors, which is another key goal of compliance training. For example, reward them with points if your avatar follows the proper procedure for machine protection. When they accumulate enough points, they can earn a badge. And if you demonstrate a video with the adverse consequences of failing every wrong answer, you will be more successful in voicing your point.
3. Health employees
Healthcare employees need gamification in training for essentially the same reasons as manufacturing workers. Although he is a very different type of worker, health care employees must also be up-to-date and meet health and safety standards. Therefore, continuous training is essential, but sometimes mentally overwhelming and tedious, also for healthcare personnel.
Other than that, some healthcare employees, mostly nurses and doctors, are subjected to stressful situations every day. Training should not be another source of stress, but, to the extent feasible, a pleasant distraction. Incorporating some elements of the game can make a big difference in the way healthcare workers approach and experience training.
4. IT department
Just as sales employees are known for their competitiveness, IT technicians are known to have a weakness for most things related to the computer, including games. Even if your IT department is not one that absolutely needs gamification, it is surely the team of employees that will savor it the most.
So if you want to boost your motivation, create a course that looks like what is probably one of your favorite leisure activities. Don't be afraid to go big here. Create a definitive challenge and increase tension as you progress towards the end of the course.
5. Remote employees
Applying gamification for remote workers is, if not essential, the wisest move you could make. Gamification solves two problems at once: It is a non-intrusive way of both monitoring and encouraging employee progress. This is because, in a gamified course, progress translates into levels or placement on the leaderboard. These functions serve to show them how far they have come and at the same time motivate them to continue learning.
Also, a sense of belonging is a feeling that remote employees often lack. Gamification provides an excellent opportunity to connect remote employees with the rest of the team. To do this, pair the remote control with internal employees on the challenges they must solve together. A common enemy, in this case, a competitive team, is particularly effective in bringing people closer. Remote and internal staff get to know each other in a less formal setting, build trust and begin to communicate better.
6. New employees
Although not exactly a team, it would be remiss not to mention how new employees benefit from gamification in training. Newcomers expect nothing more than a standard onboarding course covering the usual training checklist. A gamified incorporation process will therefore be a pleasant surprise that will reduce the stress of the first days and will impress you.
New employees, more than anyone, need to know that they are doing well. Gamification rewards are the perfect way to give them indirect feedback and that much-needed peace of mind. You can start small, with more trivial knowledge topics. For example, reward them with a badge to correctly identify who's who in a simple card game.
Incorporation is where levels make the most sense too. New employees can move from beginner to advanced level as they move from basic knowledge to task mastery or the acquisition of certification. Measuring your achievements in levels, badges, etc., and seeing your progress displayed in a progress bar is very satisfying and encouraging.
Gamification in business training can only be successful with a strong partner in crime. For a comprehensive training experience, choose a gamification platform like TalentLMS, which allows you to employ every trick in the gamification book and more.