DevaCurl, a popular curly hair care company, is facing backlash after influential people and customers have found that their products damage hair and cause hair loss.
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According to viseThousands of women shared horror stories related to DevaCurl products on social media after one of Ayesha Malik's brand promoters said they had badly damaged their hair after years of using the product. Malik said in the video description that he suffered from hair loss, dandruff and loose curl patterns.
“I am suffering from serious hair and scalp problems. I previously recommended DevaCurl, but no longer. ”
On Twitter, @princessfabby users posted photos before and after the alleged damage caused by the product and encouraged their followers to stop using it.
I'll share it here to reach more potential customers. Let your friends or family stop using this product as soon as possible. They ruined my hair completely I feel natural for six years and the trip has started again 🥺 Embed Tweet
— La que controla (@princessfabbyy) February 4, 2020
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Also Facebook group Composed of 14,000 women, uploaded a photo showing evidence of hair loss. The group was created by Florida-based hair stylist Stephanie Mero AKA CurlNinja. She personally suffered from hair loss and damage after using the product and made several videos to warn others.
Here are some other testimonies posted on Twitter: Tell us what you think about Yappa.
I used @DevaCurl Since May 2017 (first photo) it stopped because I do not buy expensive products for curly hair (second photo) I was convinced that it was somehow damaged. I quit after this weekend because of all the damage. To find it because of it @DevaCurl https://t.co/4NtzNfVQC4 Embed Tweet
— Afomia🇪🇷 (@afomiathequeen) February 5, 2020