The following is good news for publishers who focus on monetizing their readers directly. According to WAN-IFRA's recently published World Press Trends 2019 report, digital revenue is steadily increasing globally. The number of digital news subscribers worldwide has increased 208% in five years by 2018 and is expected to increase by 13% in 2019.
The increase in digital revenue continues to respond to some of the decline in printing, which has resulted in a decline in total industry revenue over the past five years. This broad trend is expected to continue in 2019.
WAN-IFRA Global Media Trends 2019
This report, in its 30th edition, analyzes data collected from the WAN-IFRA annual survey for more than 50 countries. It also includes insights and data from WAN-IFRA global partners, including ZenithOptimedia, IPSOS, PwC, Chartbeat, Parse.ly, and IO Technologies.
“Wide potential to grow subscriber base”
There is growing concern about subscription fatigue, but the number of prospects continues to be encouraging. The authors refer to chart bit data obtained from 248 countries to show that the number of guest page views increased by 76% in 11 months until February 2019.
They suggest that this is because of the misinformation and the flow of misinformation that news consumers around the world are looking for a reliable source.
The report also shows “the tremendous potential to increase our subscriber base.
In today's questionable content, consumers are increasingly looking for quality content that is reliable. And that doesn't go away for publishers who focus on enhancing engagement with readers who are willing to pay more for content.
Vincent Peyrègne, CEO of WAN-IFRA
“& # 39; Mobile First & # 39; must be at least Mantra”
Most of this traffic comes from mobile. According to chart bit data, 56% of digital audiences can access news sites on mobile devices, avoiding traffic from desktop PCs and tablets.
Mobile devices everywhere are at the center of the audience's life are structural changes in the environment. The extent to which news publishers meet audience expectations for competing products is a common industry challenge and specific organizational issue.
World media trends 2019
"Mobile First" should be a mission, not just a mantra. In addition, forward-thinking news organizations have adopted a mobile-first mindset in their current operations and future plans.
"Quality SEO Strategy Will Get Results Beyond Existing Search Engines"
In addition, Google continues to dominate the digital news ecosystem in most markets. 2 views per 3 pages of major technology companies. Google around the world gives publishers 25 times more traffic than Twitter and almost 2.5 times more than Facebook.
Google search (47.61%) is the largest traffic source for news publishers among all Google news feeds. According to data analysis company Parse.ly, Google News (32.45%) followed.
Kelsey Arendt, senior data analyst at Parse.ly, says: “Google can't easily track a specific product, but we aim to & # 39; recreate the search & # 39 ;. In short, past natural search results and past searches.
"If this is a good SEO strategy we hope to bring results beyond the traditional search engines."
"Related content is important to achieving loyalty."
Loyal users make the biggest contribution to online traffic. It takes up more than 2 out of 5 page views worldwide. The authors say, “Related users are the key to gaining loyalty from new users.
Content related to the reader is consumed and rewarded not only for clicks, but also for loyalty. And loyal users are the cornerstone of a successful readership business. Publishers need to shift from thinking focused on creating news products to thinking focused on the needs of news users.
World media trends 2019
The report, through a study by data analytics company IO Technologies, monitored 60 million visitors who first visited 998 news and media websites across 60 countries.
- The number of pageviews that occur during the first visit has the greatest impact on your yield.
- Relevant content that forces users to read more than one page can lead to a 3x increase in yield.
- Even after 7 page views were achieved during the first visit, the yield was almost the same.
The author said, “Not only are individual articles attractive to users, they are important. The sum of all offers must be greater than that part. ”
The road ahead
Surveys show that the majority of respondents believe that the growth of digital audiences, especially social media audiences, is the most important potential opportunity. The publishing business has been tough for a decade with the turmoil of digital technology since the global recession.
Revenue was also affected by changes in traditional advertising models. Now, the biggest part of advertising revenue goes to technology platforms like Google and Facebook. This led publishers to look for another source of revenue.
In every continent and every market situation, innovative news publishers are looking for ways to adapt and thrive in the face of changing consumer behavior and competition driven by the rapid changes and challenges of digital technology.
Dr. François Nel, editor of the 2019 World Press Trends
However, according to the report, "the building blocks of successful news publishing can be tolerated in all situations." According to Sonny Swe, co-founder of The Myanmar Times, the formula for creating a sustainable business model for the news is “Building a great team and making great content = making money”.
Dr. Nel said: Through the free product.
"We expect that the number of potential customers will increase as forward-looking publishers continue to innovate, add value to the community, and thrive."
Click here to download the full report from WAN-IFRAWorld media trends 2019
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