ECB deny downplaying Blast amid fears for Hundred’s ticket sales

The ECB rejected attempts to postpone the success of the T20 blast.

Several counties were set up to celebrate the sale of more than one million competitive tickets for the first time in 2019, and the figures were very low due to obvious changes to the reporting system.

Until the end of the quarter-final round on August 31, the ECB has reported sales figures for competition (& # 39; total sales & # 39;) to 973,941 (14% increase over 2018) to date. The report also shows the overall attendance rate (872,104) when adjusted for both abandoned games due to bad weather (24 games were discontinued in 2019 and seven lost in 2018) and the average attendance rate per game (7,424 to 8,550). Showed. 2018).

However, after 10 days, the ECB produced another report with the “ total sales volume '' indicator removed. We also did not add figures for quarterfinals (22,368) or final days (26,404). If these were included, sales figures would have exceeded the million mark for the first time. Instead, they only cited figures that were adjusted to subtract the overall attendance rate at the group level, that is, the sales of games that abandoned because of bad weather.

An ECB spokesman said the report "consistent with the way we reported last year" and "attendance is generally a standard." [metric measured] In addition, as the competition began, total attendance was considered more accurate because it included estimates of the number of county members who could occasionally participate in figures, and the ECB's official figures for Blast in 2019 showed that It is 920,000, which is a figure that does not include tickets sold in rainy games.

I can't explain why the discrepancies between the reports and why the & # 39; total sales & # 39; indicators were removed. In the media releases announced at the end of the season, the ECB quoted the number of tickets sold for test cricket before Christmas 2018, so that you don't have to subtract the number refunded due to bad weather.

While it may seem strange that a government agency attempts to succeed in one of its own competitions, some say that the perceived success of Blast, where the ECB's officials are a domestic T20 rival, is a new rival, The Hundred, took advantage of a new type of game.

Also read: One hundred people: coming.

The proposal that Blast's success has stopped has no help in raising the fear of those who fear that two competitions, Blast and Double Bled, compete with each other for their attention, patron income and broadcast interest.

An ECB spokesman said, "Blast has increased its average attendance rate by 15 percent this year." "ECB is investing more in the next season's tournaments, trying to keep growing while competing with other men and women to entertain key cricket fans and attract new fans to the game."

The news appears at a time when concerns about Hundred's ticket sales potential are growing. ESPNcricinfo understands that the ECB is targeting 80% capacity in Hundred matches, but financial planning is based on more realistic figures of 60% capacity. Some hosting venues will struggle to reach 50%.

This issue is partly due to Hundred's schedule. The competition was assigned to the main week of the summer, but deciding on a daily match of the week to give broadcasters the opportunity to fill in the schedule is challenging the venue. On Monday and Tuesday night, I think the early weekday game sales will be the most problematic. In contrast, most counties report their satisfaction with the Blast calendar for 2020. The initial allocation of Finals Day tickets is already sold out.

The plan to sell 100 tickets for sale this month has been delayed so that it will not clash with attempts to sell international next year. Hundreds of tickets may not be sold until the domestic season of 2020 begins.

The ECB will claim that Hundred will make money in the first year. They say they will include a total of £ 51million in the first year (a figure that includes £ 36.5 million in home broadcast deals, £ 4million in overseas broadcast deals, £ 4million in sponsorships and £ 6.5million in ticket sales). Of £ 35million.

However, ESPNcricinfo understands that the cost excludes a guaranteed £ 1.3million fee for each county – £ 23.4million. Including these costs, the competition can now be stopped within five years, but it is not expected to make money in the first five years. Equitable to the ECB, the T20 leagues around the world struggled to achieve profitability for the first few years, and even IPL tried to benefit all teams, starting in 2018 and 10 years later.


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