Smoking rates are falling in the United Kingdom, the United States, and many European regions. Forty-five percent of the British smoked cigarettes in the sixties and seventies, only 15 percent today. You may think this is bad news for tobacco profit, but tobacco companies are making more money than ever before. They insist that they no longer sell traditional cigarettes, but the tactics behind it suggest not. Leah Green explains how the most successful business companies in history have fallen from grace.