FrieslandCampina Engro enters into joint merchandising partnership with Total Parco

KARACHI – FrieslandCampina Engro Pakistan Limited (FCEPL) is one of Pakistan's leading dairy nutrition experts and has partnered with Pakistan's leading energy company Total Parco Pakistan to have a network of over 800 gasoline pumps across the country. .

On Monday, September 2, a large joint venture agreement was signed between two large companies at the FrieslandCampina Engro Pakistan headquarters in Karachi.

The MoU was signed by Ali Ahmed Khan, managing director of FrieslandCampina Engro Pakistan, and Olivier Sabrie, CEO of Total Parco Pakistan. Under this partnership agreement, FrieslandCampina Engro Pakistan plans to reach 100 Total Parco Bonjour stores nationwide as their preferred partner for dairy and ice cream.

All outlets have an ice cream display dedicated to FCEPL's dairy sales portfolio, a freezer batch in the priority impulse zone and an ice cream portfolio. The partnership is valid from the sign off date.

At the event, FCEPL Ali Ahmed Khan said, “This partnership is an important step in exploring & # 39; future channels & # 39; and promoting consumer convenience and accessibility.

We move with speed and determination that put the needs of consumers and customers first. This vision is at the heart of FCEPL's channel excellence journey. Our team has entered into a joint contract to make it easier for consumers to access. Our intention is to extend FCEPL
Grab your footholds and increase visibility in a shopper-centric format. ”

Olivier Sabrie, CEO of Total Parco Pakistan Limited, said, “TOTAL PARCO is one of the most innovative companies in Pakistan and believes in providing maximum convenience to our customers in the Shop, Food & Services category.

At present, the network is growing with more than 240 stores, providing one-stop store convenience to provide better service to customers. We are very proud to partner with FCEPL at Bonjour stores nationwide.

FCEPL was represented by Imran Hussain, CFO & Director Finance, Ali Khan Director Sales, Syed Talha Imam GM Ice Cream Sales, Ali Tariq Shopper Marketing Director and other key members. Total Parco Pakistan Limited was represented by Olivier Sabrie, CEO of Syed Hassan Mehmood Zaidi.

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