How Publishers can Create a Satisfying User Experience

It's no secret that a great user experience is the key to attracting and retaining customers.

Be sure to provide "live support", "make a good 404 page", "search works" and "load time is fast. But a good user experience goes beyond visual clues and basics (this is definitely important). 2019 Good UX is about how quickly you can deliver the most relevant experience to your users right now.

With this in mind, there are a few things to consider: To create a truly satisfying user experience, you need to consider the following:

Today's users will see content related to them now.

Today, consumers expect instant results, from devices to exercise routines and everything in between.

In 2019, nearly all digital spaces will be saturated and competitive. This means "good" user experience (surface treatment in this case). slightly Related Content — May not be enough to grow your business. Therefore, you need to make sure that the articles, products, recommendations, etc. that serve people are related to what you need at that moment.

Personalization is key, but not creepy.

Machine learning has improved your ability to collect vast amounts of user data, and now you can provide accurate recommendations more than ever.

In theory this is great. But one day you need to step back and avoid entering into an unethical and unethical realm. Just after seeing Instagram ads for smartwatches on irrelevant sites, it's fair to think that your privacy has been violated when you see Instagram ads.

In other words, there are the right and wrong ways to approach personalization.

"I saw you searching for yoga mats in Amazon, so here's a lot of yoga content." Not a good user experience It can also make people feel anxious and surprise users and customers.

The Japanese "Motenashi" approach to hospitality that offers a great user experience can teach us a lot. Omotena Nashi is essentially the same term as saying before understanding the needs of the guests. Omotenashi simply puts more effort into serving its customers, customers, guests or, more accurately, the user in this case. This means choosing the user's subtle clues to provide something they didn't know.

Do not rely entirely on trends.

Every company online today wants to click.

However, just because an article or product is a trend does not mean that customers or subscribers are repeated. Fast rising content should be part of your strategy. If something is popular, it is definitely an indicator of value and should not be the only focus.

It's a good idea to decide what you really want to empathize with. Personally I don't want to say, "You should like or care about this because there are others." If the brand takes this approach, it will lose interest. And I'm sure I'm not alone It's much better to say, "Hey, you're the only one interested in this."

You need to import longtail content and products.

When long tail content resonates, it adds tremendous value to the user experience.

Long tail content is often niche content. For example, it might be an article that needs the answer to the exact brand and color shoes someone is looking for, or the exact answer to a question. It is also likely to participate / convert.

If you provide recommendations through filtering and rules, you don't have the time to figure out the associations between rules and million entries. It will limit both you and your customers. It's also very difficult to show everything you have to offer your users.

Techniques such as machine learning that can intelligently and systematically display long tail items can be effective in optimizing the user experience. Machine learning lets you move away from the entire content area, not just the smallest percentage.

Remember: discovery takes many forms.

Companies should keep in mind that users search and browse for content (documents, products, etc.) in various ways.

This means that the user experience must accommodate a variety of user behaviors. Some people want to be visual and guided by photos. Others will value the auditory and listening experience or the experience stimulated by verbal cues.

In the digital world, users can find content, products, and more through a variety of paths. Some websites use a tree structure to help you find what you want. Others rely on search. If your website is provided with a single track search experience, such as not providing a navigation path other than the search track, you may be disappointed with users who are more familiar with other types of navigation tools.

At the end of the day, customers want a lot of options. But they do not want to sift all of them. The ideal user experience offers a wide range of related options, but it's easy to navigate if you know exactly what you want.

Determining the success of your website is the most important moment when someone decides whether to insist, read an article or buy. And the decision is usually made very quickly based on first impressions.

So when that moment comes, you need to optimize your site to provide users with a relevant user experience that gives them exactly what they want (or even what they don't know yet).

By Shaonitz, CEO—LiftIgniterjon

Republished with kind permission from Digital Content NextDevelop the future of trusted content.

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