The maker of Corona is pitching wine in a can to football fans


Manufacturers of corona beer and Svedka vodka are the right crowd for canned wine for football fans.

Constellation brand CEO William Newlands said, "We have formed a relationship with the NFL and introduced the new Crafters Union wines in a can of the perfect format for football games and tail gating."

The range of Crafters Union includes Pinot Grigio, Red Blend and Rose. The constellation is considering selling other wine brands in cans, so more varieties can be added to the list soon.

Newlands said, "We are seeing a single supply Kim Crawford in cans." "This is a great package on the go and certainly for summer events."

According to Constellation's research, "The consumer is familiar with the can format for wine." "We will feel appropriate and participate in brands with real consumer demand within our portfolio."

The beverage manufacturer announced on the same day that Anheuser-Busch InBev, the world's largest beer manufacturer, will have a dominant stake in the wine business Babe Wine, co-founded by Josh Ostrovsky, known for his "Instagram known as The Fat." Jew. "

It seems that more and more wine drinkers prefer the convenience of cans over the hassle of finding corks and glasses. According to liquor market research firm BW 166, the sales of canned wine was only 2{7be40b84a6a43fc4fae13304fce9a2695859798abfc41afd127b9f8b21c5f9c5} of wine sales, but increased 43{7be40b84a6a43fc4fae13304fce9a2695859798abfc41afd127b9f8b21c5f9c5} between June 2017 and June 2018. According to Nielsen, more than 20 wine brands sell about 400 different wines in cans, with annual sales of $ 88 million.


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