"People will forget what you said. People will forget what you did. But people will never forget how you made them feel." – Maya Angelou.
Remember, what we say and what we do has an impact on how people feel. Learning to implement this effectively in business defines its success, stagnation and failure.
In addition, every business on this planet works on one principle: the customer first. While it is important to win customers, it is equally essential to retain them.
In addition, retaining customers is the key to maintaining your business. The same principle also applies to business partners. These associates can go from the wealthy banker to the provider and the mailman who calls daily.
Therefore, to be successful in business, your staff and you require a great commercial label.
Commercial Tag Definition
The commercial label also applies to nickname commercial labels. However, the English language does not stipulate any plural form for the word. Therefore, the term tag is generally taken as correct.
The Online Business Dictionary defines the business label as “Expected behaviors and expectations for individual actions within the society, group or class. Within a place of business, it involves treating coworkers and the employer with respect and courtesy in a way that creates a pleasant work environment for everyone. ”
In addition, the commercial label is also defined as a set of manners necessary or practiced in the profession. Sometimes, they are vaguely called customs or traditions.
It is expected that everyone who follows that trade or profession will follow these manners. In fact, violating accepted customs or customs is considered uncivilized. In addition, such violations can cause loss of business.
However, the term business etiquette is often considered vague: although it implies how to deal with your customers, associates and others, it is also useful within the office.
The commercial label helps foster responsible and respectful behavior among staff and also sets the pace for better communication. This translates into greater productivity and efficiency.
The commercial label makes everyone feel comfortable. It helps build relationships and generates loyalty. In fact, the commercial label is extremely vital for your business, regardless of its size. The success or failure of your business depends largely on the etiquette that you and others show each other and others.
Business and corporate culture etiquette
The commercial label is an integral part of the corporate culture. Rather, it is considered the very basis of corporate culture. It is understandable that the corporate culture without a business label is false.
Commercial etiquette and corporate culture are braided. That is, one cannot exist without the other.
A brief about corporate culture
In summary, corporate culture is defined based on the values, ethics and common goals of all staff and their employers. It is reflected in different ways: staff uniforms, livery, office decoration and decorum. In turn, these are highly palpable within the office and in the dealings with customers and business partners.
In addition, the elegance shown by the staff in the interaction within the office and external entities is part of the corporate culture. This behavior is also business etiquette.
Importance of the commercial label
Unquestionably, etiquette is a vital utility for all companies. There are several reasons for this emphasis on the commercial label:
- The commercial label helps foster better communication within the office and externally.
- In addition, the commercial label helps develop standard business practices at all levels of your corporate tier.
- The key component of sales, after-sales service, customer claims repair, customer retention, loyalty creation, problem solving and marketing are based solely on the commercial label. The products or services offered by a company are secondary on the commercial label.
- The excellent business etiquette increases staff confidence and creates a healthy work environment.
- Companies with a large commercial label are less prone to lawsuits and adverse publicity.
- It helps a better understanding of foreign trade partners, associates and customers.
Types of commercial label
Understandably, this is enough to baffle him. There are several types of business etiquette that you need to practice and implement to have a successful business. Alternatively, good business etiquette can also help you stay ahead of your peers and competitors. In general terms, you must apply the commercial label in five main areas:
- Email Tag
- Social media tag
- Customer Service Tag
- Business Partner Tag
- Workplace Tag
- Phone tag
- Visitor Tag
- Business party label
In addition, learning the foreign business etiquette is also crucial, if your company has business links with companies abroad. In addition, these foreign labels assume greater importance if these partners come from countries that have advanced but very strange cultures.
Commercial Email Tag
Today, emails make up the bulk of all commercial communications. Therefore, it is imperative to instill an excellent commercial label when sending or replying to emails. Good commercial label for email includes
- Avoid mass mail. These emails usually end in spam. In addition, they indicate that they are only interested in making money, with little respect for people.
- Explicitly mention the subject of your email. This leaves no room for ambiguity and clearly informs the recipient, what the email is about.
- Mention the recipient's full name with the appropriate suffix. This personalizes the email. Add Mr., Mrs., Mrs., Before the name. He is polite. Follow this with "Lord" or "Lady" depending on the receiver.
- Do not write long paragraphs. Remember to limit your paragraphs to only two or three sentences.
- Be concise but precise in your message. That is, do not go through the branches. Go straight to the point and mention what you want to say.
- Express gratitude. I could be dealing with a petulant customer or business partner. Do not take umbrage. Instead, thank the sender and confirm the email. Finish by thanking the sender for the cooperation and time spent reading your email. This reduces the fury of the sender. Follow this practice also for your usual commercial emails.
- Never add CC and Bcc unless it is extremely essential. Each recipient prefers to deal with a single point of contact. Adding more people to an email tends to expand the reach of respondents and may inadvertently confuse the recipient.
- Above all, immediately recognize every email you receive. This implies that your company is proactive. In addition, it generates a high level of trust with the sender.
- Add your digital signature if possible. Also, mention your name, designation and contact details clearly at the end of the email. When mentioning phone numbers, also indicate the hours when you can be called.
- Provide a link to your website, tacitly telling the recipient to explore your company's offers.
You can distribute a standard template for official email among your staff. This ensures consistency in email communication in all areas.
Social media tag
Thanks to the proliferation of Facebook and Twitter, a growing number of companies are turning to social networks. First, Facebook allows you to post fun things on your corporate page, while Twitter helps you communicate with customers and business partners quickly. It also helps companies listen to their customers, both satisfied and unhappy.
- Judicious use of smiley. That is, use a face that suits the comment. Try to avoid using the smiley face "Laughter" or "Angry", as it may offend the person who posts the comment. Worse, you can attract the anger of the entire community by using an inappropriate smiley.
- Respond politely to each adverse comment. Never enter the proverbial "tit-for-tat" mode while handling customers or business partners on Facebook. Similarly, never strive to appease someone who has made a negative or adverse comment about your offers. Remember, your comments may become viral in minutes and severely stain your mark.
- Reply as soon as possible. This is the secret to staying ahead of the competition. Everyone who comments wants an answer as soon as possible. Doing so increases the chances of getting more "likes" for your Facebook page.
- Get without gender. Obviously, he lacks the means to know if a person who comments is a woman or a man. Therefore, respond in a way that appeals to all genders.
- Never tarnish competitors and rivals. Nor should you allow your "friends" to post negative comments about them. Delete those comments or posts as soon as you notice them. I could involuntarily fall prey to a rival tactic or fall into a war of words.
Customer Service Tag
Another integral part of the commercial label is how to deal with or interact with customers. Here, it is essential to keep in mind that the customer is the core of your business. It is true that some clients are irritable and difficult to please. However, that is no reason to show disrespect.
- Greet all customers with a smile.. Guide them to a seat if possible. Offer a drink of water. Such a label calms even the most spiteful visitor.
- Be very patient. Not all customers are there with complaints. Some may have excellent suggestions that can help your business prosper.
- Talk friendly. That is, never engage in a discussion with a client inside or outside of their facilities.
- Avoid raising your voice at all costs. The person may feel humiliated and will howl for revenge. You could end up with a lawsuit in your hands. It also sends ugly signals to others, including its staff. If you meet a bustling visitor, go to the privacy of a room and chat amicably.
- Offer a drink such as coffee, tea or a soda.. Invariably, this touch cools even the most angry customer.
Business Partner Tag
In general, this means the whole system of how to deal with your business partners. Of course, no entrepreneur or executive will treat the corruption of a business partner. However, modern companies require an elegant and proactive approach. Here is an essential vital business label today
- Arrange meetings in mutually convenient places, date and time.
- Be present in the place well in advance.
- If you play as a host, make sure that the stationery, water bottles and cups, as well as other essential items are in place.
- Make sure that all files and documents relevant to the meeting are available on site.
- Have someone know, greet and accompany your business partners to the meeting room. If possible, do it yourself. Greet your associates with a bouquet.
- Never make your business partners wait.
- Make sure you are not disturbed by phone calls.
- If a business partner is uninformed, be sure to meet him without delay.
Workplace Tag
Charity, education and everything good starts at home. So does the label in the workplace. Unless your staff and you have an excellent label in the workplace, you cannot impose them effectively for business. The label in the workplace comes from the office decor. Here are some things you can do to improve the label in the workplace:
- Inform all staff about "what to do" and "not to do" in the office. This means, strict prohibition of bad words and swear words.
- Promote a mutual greeting system, especially when one arrives at work or leaves for the day.
- Create an atmosphere of trust, where employees at all levels can share opinions openly, without fear of reprisals.
- Cut unhealthy gossip.
- Maintain an appropriate dress code. Elegant attire is fine, but also make sure your staff doesn't arrive with baggy clothes that stink of stale sweat.
- Promote paths for healthy interaction. Never allow personal disputes to become verbal duels in the workplace.
Phone tag
A telephone is an important extension of your business. It allows people from afar to connect immediately. The advent and increasing popularity of mobile phones has not diminished the importance of a landline. All large companies have landlines where business partners and customers can contact.
Usually, your telephone operator will be well versed on the label. However, the problem begins once the call is passed.
- Make sure the call is handled promptly, even if the called person is not at the desk.
- Apologize for the absence of the caller, but ask if the caller needs assistance.
- Whenever possible, ask the name and contact number of the caller and make sure that the caller will answer as soon as possible.
- Find out if you can help or if the call can be diverted to other staff who can help you.
- Always respond with a polite "hello" instead of a brief "hello" or another word.
- Be very selective in the use of your words. Sometimes, I could be your boss asking for some work.
Visitor Tag
Visitors to your office do not necessarily have to be your business partners or customers. The mailman, delivery staff, maintenance team and others also visit your office almost daily.
These visitors are equally vital to your business as the millionaire banker. Often, some of these visitors may lack the proper etiquette or manners when dealing with a senior executive. This is no reason to fly from your rocker. Instead, here are things you can do:
- Have the visitor take a person interested in these jobs.
- Make the visitor feel welcome in his office by offering a seat and a drink of water, if possible.
- Involve said visitor in a small talk for a minute or so. Remember, that conversation greatly serves to relieve the stress of a mailman or electrician.
- Never dismiss such visitors as servile. Instead, grant them the same welcome as you would with a business partner.
- You never admonished a worker for any job that left incomplete or incorrect repairs. Damage your ego will not serve its purpose. On the contrary, it can be counterproductive.
Business party label
Again, this includes a list of what should and should not be done, whether you are hosting or attending a business party. Interestingly, much more work is done informally during business parties instead of routine meetings.
To make your assistance or welcome a success, here is a good label:
- Always send an RSVP if you are invited to a business party, regardless of whether you attend.
- Request RSVP when sending invitations to business parties.
- Invitations to business parties generally stipulate a dress code. Be sure to comply with this dress code if invited. Specifically mention the dress code if you are playing host.
- Be sure to mention if the invitation is only for your business partner or if it includes the spouse. This will save shame for both the host and the guests.
- Invite people who share common interests and can bring your party to life. Calling people with diverse interests causes the formation of small groups. This makes some guests feel alone or in the wrong company.
- Have a very friendly staff monitor your bar and buffet. This is not to monitor your guests, but to ensure that drinks and food flow are well maintained and smooth. A staff with a condescending appearance, although effusive, can be a deterrent to enjoyment.
- Never segregate staff based on their positions, during a party. This is a clear sign that your company discriminates between high and low rung employees. Such feelings can negatively affect the image of your organization. It's party time and everyone has the right to enjoy.
Business by culture label
Meanwhile, the label we have outlined is general and useful worldwide. However, in recent years, much emphasis is placed on the label of various ethnicities and cultures. Understandably, this is a positive consequence of the globalization of the world economy.
The most complex commercial label occurs in Asia. No wonder China, India, Japan, South Korea and Thailand are rapidly emerging as the main business destinations.
The countries of West Asia, especially the six States of the Gulf Cooperation Council, the Kingdom of Bahrain, the State of Kuwait, the Sultanate of Oman, the State of Qatar, the Kingdom of Saudi Arabia and the United Arab Emirates have opened their Doors to the modern world.
These Asian countries have the most diverse commercial label. For example, hugging your male business partner is considered normal in the Arab world, but it is frowned upon in South Asia.
Rejecting a cup of tea offered does not matter in India or Thailand. However, in Japan and South Korea, it can mean total insult.
This website presents articles on the most important commercial label in Asia. Search
- Japanese business etiquette
- Chinese business etiquette
- Arab business label